Product title is the most important, and its important role is reflected in: ① Help users search for products, it is the first matching factor of search engines, and is used by buyers to accurately locate products; ② Product title is the eyes of the content, used to tell users what the product is, and…
Photographing products is not just about choosing an angle to take photos. It is also necessary to reasonably place and compose the products according to the characteristics of the products to make the display effect more beautiful. When photographing products, cleverly matching props can enrich the picture, set off the atmosphere, and make the product…
When photographing products in the studio, it is necessary to arrange the lighting reasonably to show the texture of the products. Different materials and products require different lighting effects. Soft light can be used for products with soft materials, and direct light can be used for products with strong reflectiveness to set off the texture…
Except for Dingzhan, which can be auctioned online or purchased by contacting the account manager, other brand tools are scarce resources and need to be ordered by communicating with the account manager. 1. Dingzhan cooperation process First, the merchant applies online on Alibaba International Station or directly contacts the customer service. Then the account manager…
Star Show provides nearly 80 high-quality booths for the entire Alibaba International Station, which can provide companies with exclusive display opportunities to demonstrate brand strength and help brands achieve massive exposure. During a specific time period each month, in the background of the marketing center, you can bid for the focus display position on the…
During cross-border e-commerce shopping, high-quality product images and videos with visual impact can enhance the overall visual effect of the store, influence buyers’ cognition of the product and purchase conversion, and thus directly affect the sales of the product. Therefore, cross-border e-commerce operations need to master the necessary image and video production skills. Images are…
Nine-grid composition: also known as tic-tac-toe composition, is a form of golden ratio composition, that is, the subject or important scenery is placed at the intersection of the “nine-grid”. When choosing the composition orientation, the intersection on the upper right is the most ideal, followed by the intersection on the lower right. This composition method…
1. Top exhibition product binding (1) Enter Alibaba backend center, select top exhibition booth, and set product. (2) Enter delivery management, prepare for delivery, click the “Select your product” button, bind product to keyword, and select product with “excellent” information quality for binding. (3) Bind product. Top exhibition binding products can only select products with…
Wending, in simple terms, is a search ad that highlights the brand. It directly displays brand information in the form of a banner. The display position is on the search results page, and it is displayed in the form of a top ad. The ad URL can be set as a product or store link.…
P4P intelligent marketing is mainly presented in the form of advertising that combines people, goods, and venues. During the promotion process, the system will promote according to the conditions set by the merchant (product, crowd, region, keyword), and will intelligently match different crowds and different countries according to various tags; different keywords recommend different products,…