Conventional marketing is the basic promotion of Alibaba International Station P4P. It is a function that existed before P4P was upgraded and revised, including targeted promotion and keyword promotion. 1. Targeted promotion Targeted promotion is a promotion method that combines system-selected words with self-selected words. The system intelligently matches traffic and has a premium function…
Top sponsor listings are exclusive promotional sites set up by Alibaba International Station for merchants to help them increase product visibility and store traffic. Merchants can seize the best exposure resources of Alibaba International Station’s keyword search results at one time, and flexibly adjust product promotion according to their own product characteristics and market trends…
There are some differences in the use of light when photographing products and other subjects. In product photography, more lighting is used and less natural light is used, so the picture layout and lighting processing are more complicated. The choice of light sources is divided into indoor natural light, artificial light source and auxiliary equipment.…
The optimization of store pictures needs to be planned around visual marketing, and the pictures should be processed by color adjustment, light and shade modification, color and chroma modification, special effects addition, editing and repair to meet the needs of visual marketing. Commonly used image processing software includes Photoshop, Adobe Illustrator, CorelDRAW, etc. 1. Crop…
After a buyer browses a merchant’s top-display products on Alibaba International Station, the buyer will see the product again in the top focus and guess you like position within 7 days, thereby deepening the brand impression. “Looking back” remarketing is a brand display upgrade based on the original brand advertising value of the top booth.…
The promotion score is the keyword star rating, which refers to the relevance between the keyword and the product, as well as the product information quality. It is one of the important factors affecting the promotion display area and product ranking of the product. At the same time, the promotion score is also related to…
1. Reasons for low promotion score The main reasons for low promotion score of keywords are as follows. (1) Text matching. Text matching refers to the matching degree between keywords and the title of the promoted product. Keywords should match product images, product attributes, and detailed descriptions. It is recommended to name product images with…
When merchants need to add some keywords in keyword promotion, merchants can find the corresponding keywords through the following methods. Method 1: Keyword Index. Open “Data Manager” to view the keyword index. Download the “Keyword Index Table” from the “Data Manager” in the background of Alibaba International Station. These keywords are all keywords that meet…
Conventional goods go through three periods in the market: trial sales, marketability and decline. Different goods go through different periods. Merchants should try to keep the goods in the marketability period and make them best sellers. Therefore, merchants should combine the intelligent marketing promotion methods of Alibaba International Station to carry out marketing combinations and…
(1) Basic process of photo shooting. Only by doing the preparation work before taking pictures of products can the shooting effect be more perfect. The preliminary preparation work mainly includes a comprehensive understanding of the products, determining the shooting style, formulating the shooting plan, determining the shooting order, and preparing the shooting equipment. (2) Basic…