The optimization of store pictures needs to be planned around visual marketing, and the pictures should be processed by color adjustment, light and shade modification, color and chroma modification, special effects addition, editing and repair to meet the needs of visual marketing. Commonly used image processing software includes Photoshop, Adobe Illustrator, CorelDRAW, etc.
1. Crop product pictures
Different modules in the store have different size requirements for product pictures. The pictures processed by Photoshop may not be added to the corresponding module because they are too large, or they cannot be displayed in the module after being added. The picture size needs to be cropped to remove the unnecessary parts.
For example: the main picture system requires the picture size to be 640 pixels x 640 pixels. It is recommended to make the main picture size of 750 pixels x 750 pixels to achieve the purpose of clear theme and clear picture, so as to improve the visual satisfaction of buyers. Common picture formats include JPEG, JPG, PNG, GIF, etc. It is recommended that the main picture format is JPEG / JPG. A single picture should not exceed 5MB, and it is recommended that a single picture should be less than 400KB.
2. Adjustment of product image effects
In the process of processing the captured images, in addition to the need to adjust the image size, there may also be problems such as the image being too dark, blurry, flawed, and inaccurate in color. At this time, these problems need to be processed in turn to ensure that the image is closer to the real effect. For example, adjust the image with inaccurate exposure, adjust the overall tone of the image, make the blurry image clear, repair the stains, flaws and wrinkles on the image, blur the background and change the color of the product.
3. Differentiation design of product main image
The main image is the traffic entrance of the product and plays a vital role in attracting traffic. In order to present the selling points of the product in the main image, the store must make full use of the design skills of the main image.
For a main image to stand out, it must be different and creative from the main image of the competitor. There are many ways to show differentiation, such as models, selling points, scenes, vision, background, matching combinations, etc. These methods can be mixed and selected, but they must be beautiful and highlight the main image. For products with clear specifications and models, the main image should show the difference from similar products.