Google Ads vs. Facebook Ads: Differences and Choice Guide

The most popular and popular advertising platforms today are Google and Facebook. Many advertisers want to make the right decision, choose the platform that best suits their needs, and get the most out of their limited budget. While the two platforms are often viewed as competitors, in a practical sense their use does not conflict or harm each other. On the contrary, both Google and Facebook have their own advertising advantages. Different platforms have different characteristics, and corresponding strategies need to be adopted to obtain better advertising returns.

The difference between Google Ads and Facebook Ads

Google Ads

Google Ads is a pay-per-click (PPC) based advertising platform that can be used to run paid advertising for businesses. These ads will appear in search results on Google search partners or the Display Network, as well as on pages on Google or other sites. At the heart of Google Ads is the Search Network, which enables advertisers to display commercial ads to users who are actively searching for products or services they may need.

On the search network, the key to search advertising campaigns is keyword selection. You can choose keywords related to your product or business. When a user searches for a keyword-related query, display ads are triggered on the search results page for the user to click. Every time a user clicks on an ad, the advertiser will be charged a certain fee. This model is called “pay-per-click” advertising. A higher click cost needs to be set for each keyword, which will inform Google how much it is willing to pay for someone to click on the ad. The main purpose of advertising on Google is to attract new (or existing) customers who are actively searching for information related to the products or services offered by the website.

Facebook Ads

Advertising on Facebook is also paid advertising, which will appear in the user’s news feed and the right column on the desktop. These ads are so similar to Facebook users’ posts that they can easily be confused with other posts the user sees, increasing the ad’s exposure.

Which one should I choose?

Google Ads and Facebook’s advertising platforms are both very powerful and have a lot in common. Furthermore, they are complementary rather than competing against each other. Therefore, they should be applied to each other as much as possible.

The above introduction is what is the difference between Google and Facebook ads? Knowledge about which one is more suitable for placement. In the field of online advertising, Google Ads and Facebook Ads are extremely effective marketing platforms. And combining them with each other can bring powerful publicity effects. Therefore, the two platforms should be viewed as complementary rather than antagonistic, rather than a simple “either/or.”

You should not blindly imitate, but find the most suitable promotion strategy through testing. Different products, prices and promotion budgets will affect the overall effectiveness of the advertising strategy. Only by deeply understanding the market in which you are located, understanding the target audience, as well as the characteristics and promotion trends of the platform can you become an excellent online marketing expert.