After a buyer browses a merchant’s top-display products on Alibaba International Station, the buyer will see the product again in the top focus and guess you like position within 7 days, thereby deepening the brand impression.
“Looking back” remarketing is a brand display upgrade based on the original brand advertising value of the top booth. “Returning year” uses the “customer lock principle” to identify and lock the identity of overseas buyers who have browsed advertisements on the top exhibition. When such buyers visit Alibaba International Station repeatedly, the advertisements of top-display products are recommended to buyers again in a thousand-faceted way, thereby strengthening the brand awareness of high-intention buyers for top-display advertisers, deepening brand memory points, and improving the marketing function of click-through conversion rate.
For buyers who have seen top booths, the proportion of “remarketing” products seen within 7 days is 30%~40%, and the number of return visits of such buyers within 7 days is 2~3 times.
The most precious thing in commercial promotion is the user’s attention time. If you want to lock in high-quality potential buyers and maximize marketing effects, “look back” remarketing is very necessary. Once the potential buyer “looks back” (exits the browsing page and then enters the browsing again), the first product he sees is still the product he saw last time, which can reawaken the buyer’s browsing interest and brand awareness, and ultimately increase the click-through conversion rate.