1. Reasons for low promotion score
The main reasons for low promotion score of keywords are as follows.
(1) Text matching.
Text matching refers to the matching degree between keywords and the title of the promoted product. Keywords should match product images, product attributes, and detailed descriptions. It is recommended to name product images with keywords when uploading. At the same time, optimize the title according to word categories and text matching to avoid keyword stacking. Repeating the core keywords in the title, keywords, custom attributes, and product image names can form a text matching relationship with each other.
(2) Category matching.
Category matching refers to choosing the right category. The consistency between the category corresponding to the promotion keyword and the category selected for the promotion product will affect the keyword star rating. To check whether the product category is the best category, you can enter the keyword search and select the first category prompted by the system; you can also use the keyword to search on the homepage of Alibaba International Station to check the categories selected by the top 5 products and publish the product according to the category prompted by the International Station.
2. Optimize promotion score
During the promotion of foreign trade through train, the promotion score is one of the important factors affecting the promotion display area and product ranking of the product. Therefore, it is necessary to optimize the promotion score of keywords, that is, to improve the star rating of keywords.
There are two ways to improve the promotion score of keywords.
(1) The promotion score of 0~3 star keywords is determined by the matching degree between the promoted product and the keyword. Keywords below 3 stars should re-publish products and publish effective products as the main keywords to increase the completeness of product information, improve the relevance of keywords and products, and the information quality of products.
(2) The promotion score of 4~5 star keywords is determined by the click-through rate of the product. Only by improving the click-through rate and promotion score can the buyer’s preference be better improved.