Day: August 29, 2024

Should a novice in Amazon operations choose a big company or a small company? Before answering this question, let’s talk about the difference between the Amazon industry and other industries. If you have worked in advanced companies in the industry such as Baidu, Alibaba, Tencent, and ByteDance, whether you are starting your own business or…

Different companies have different approaches to Amazon business due to their different backgrounds and purposes. Currently, companies usually have the following three positionings for Amazon business. The first is the boutique model. The so-called boutique model is mainly to take the branding route. This type of seller has two major characteristics: first, there is only…

From the initial display to the final purchase, the product needs to go through three traffic filters, that is, three traffic conversion processes. Traffic consumption occurs in each conversion link. This also indirectly reminds us that if the initial display is not enough and the traffic is not large enough, the few traffic will be…

[Background of the problem] Intellectual property is the result of intellectual activity and intangible property. It is the right of people to possess, use, benefit from and dispose of the results of their intellectual activities. As AliExpress attaches importance to and supervises intellectual property, the number of complaints and reports on the platform has increased.…

If you want the Amazon team to operate efficiently, there is another important step, which is to set up key performance indicators (KPI). Objectives and Key Result (OKR) is also very popular now. But no matter what kind of assessment method is adopted, there is a key reference indicator. In the process of setting indicators,…

It is not denied that cross-border e-commerce is now a sunrise industry and is worth our youth, but this industry may not be as beautiful as you imagine. I think that before entering an industry that I don’t understand, “working for half a year” will help you quickly recognize your shortcomings. Whether you are going…

Amazon sellers are usually divided into two types: distribution type seller companies and boutique type seller companies. Job seekers often encounter these two types of seller companies. Amazon sellers should try to choose boutique type seller companies. Imagine that if all your work is to put various products on the shelves day after day, you…

Amazon team’s efficient operation rules 4.1 Cognitive blind spots of enterprises doing Amazon business Many enterprises are in contact with Amazon, a cross-border e-commerce platform for the first time, and they always have different degrees of “good imagination” about this platform, so it is necessary for us to understand several cognitive blind spots about Amazon.…