Conventional marketing is the basic promotion of Alibaba International Station P4P. It is a function that existed before P4P was upgraded and revised, including targeted promotion and keyword promotion.
1. Targeted promotion
Targeted promotion is a promotion method that combines system-selected words with self-selected words. The system intelligently matches traffic and has a premium function for specific groups of people and regions. Since merchants set interval prices for keywords during targeted promotion, buyers can only browse and click on products when the keywords recommended by the system are within the price range set by merchants; however, when merchants believe that the keywords selected by themselves must be the search terms of buyers, they can bid on the keywords selected by themselves, which can increase the possibility of buyers seeing the products.
2. Keyword promotion
On Alibaba International Station, users mostly enter the product details page through keyword search, so keywords play a vital role.
Keyword promotion is a promotion method in which merchants select products and buy words independently, and set buyer search preference words based on buyers’ search behavior to obtain specific intended groups. Once the buyer searches for the merchant’s keywords, he will be able to browse the merchant’s products. However, if the buyer’s search term is not the merchant’s keyword, the buyer will not be able to browse the merchant’s products. Therefore, keyword promotion is not suitable for novice sellers, but more suitable for experienced merchants who can accurately set keywords.