P4P intelligent marketing is mainly presented in the form of advertising that combines people, goods, and venues. During the promotion process, the system will promote according to the conditions set by the merchant (product, crowd, region, keyword), and will intelligently match different crowds and different countries according to various tags; different keywords recommend different products, so as to display products in a variety of combinations to obtain more accurate buyers from different regions and crowds, and maximize the advertising effect. At the same time, the system will continuously update the planned behavior and continuously conduct intelligent learning to further improve the overall marketing effect.
1. Product Marketing
Product marketing is based on the perspective of “commodity” and the life cycle of the product. It includes functions such as product testing, hot product promotion, and inventory clearance (to be launched).
(1) Product testing means that the system quickly and evenly obtains traffic (7 to 14 days). Merchants can use this scenario to quickly test the performance of products on the website, help merchants find high-quality products, and accumulate a batch of high-quality keywords.
(2) Hot product promotion focuses on maintaining core products, targeting high-conversion traffic, and helping merchants quickly obtain business opportunities. In addition to the system selection, the hot product promotion scene can also add keywords on its own, which is more flexible.
(3) Inventory clearance is mainly aimed at quickly clearing inventory goods. The system quickly matches buyers with such needs to help merchants quickly clear inventory goods. At present, the inventory clearance function has not yet been launched.
2. Buyer marketing
Buyer marketing is based on the “crowd” perspective and is a full-scale multi-perspective traffic diversion. The functions included are fast traffic diversion (formerly full store promotion), new customer diversion and old customer recall.
(1) Fast traffic diversion: One-click activation of “fast traffic diversion” can help merchants quickly obtain traffic for all store products. Merchants can use this scenario to quickly obtain traffic and accumulate store data.
(2) New customer diversion: Focus on marketing new traffic on the website of the merchant’s industry.
(3) Old customer recall: This function has not yet been launched. The function is to focus on marketing customers who have visited the store before but come back to make a deal.
3. Theme Marketing
Theme marketing is based on the theme of “scenario”, and it enriches the merchant promotion channels and expands the traffic in a targeted manner through industry-oriented traffic generation and customized buyer scenarios.
4. Customized Marketing
Customized marketing is a one-stop customized and intelligent marketing solution tailored for merchants by Alibaba International Station. Its functions include system intelligent traffic selection, intelligent product selection and intelligent delivery.
The customized marketing promotion methods currently used include Star Scout, Big Promotion Package, Night Endurance Plan, and National Solution Package. Among them, Star Scout includes recommended scenarios. The customized marketing promotion method is consistent with the P4P promotion method.