Peer competition often manifests itself in price, advertising, product introduction, after-sales service, etc., and its intensity is related to many factors. Generally speaking, the following situations are manifestations of intensified competition: (1) The scope of competitors is wide; (2) The market is maturing and product demand is growing slowly; (3) Competitors attempt to promote sales…
The micro marketing environment refers to the sum of various forces and factors that are closely connected with the enterprise and directly affect the marketing ability and efficiency of the enterprise, mainly including suppliers, marketing intermediaries, consumers, competitors, the public, and the internal environment of the enterprise. Compared with the macro environment, the micro environment…
A letter of credit is a written guarantee issued by the issuing bank to the beneficiary at the request of the applicant or in its own name, promising to pay a certain amount of money within a certain period of time against the specified documents. A letter of credit belongs to bank credit. A letter…
Collection refers to a payment method in which the seller, i.e. the creditor, issues a bill of exchange and entrusts a bank to collect payment from the buyer, i.e. the debtor, in cross-border business. Collection involves four parties: the principal, the payee, the collecting bank and the collecting bank. Collection methods can be divided into…
1. Online delivery and offline delivery Online delivery is a logistics service system created by a cross-border e-commerce platform in conjunction with a number of high-quality third-party logistics providers. Sellers can directly select logistics solutions online in the cross-border e-commerce backend using online delivery. Logistics providers will pick up the goods at their doorsteps (or…
The deterioration of the natural environment is a global problem. Green marketing expects companies and marketers to come up with solutions that can maintain economic prosperity while protecting the environment. For cross-border e-commerce, it may not be necessary to pay attention to the shortage of raw materials and the increase in energy costs, but given…
1. Dedicated line logistics Dedicated line logistics refers to cross-border dedicated logistics routes launched for specific countries or regions. According to the different service objects, dedicated line logistics can be divided into cross-border e-commerce platform enterprise dedicated line logistics and international logistics enterprise dedicated line logistics. Among them, cross-border e-commerce platform enterprise dedicated line logistics…