The deterioration of the natural environment is a global problem. Green marketing expects companies and marketers to come up with solutions that can maintain economic prosperity while protecting the environment. For cross-border e-commerce, it may not be necessary to pay attention to the shortage of raw materials and the increase in energy costs, but given the pressure from various countries to oppose pollution, companies also need to consider whether the products they export meet the country’s environmental protection requirements. The attention and efforts of governments in promoting environmental cleanliness are different. Relatively speaking, developed countries have greater efforts, while backward countries have relatively weaker control.
The new crown pneumonia epidemic that swept the world caught people off guard and claimed the lives of thousands of people. Many industries and companies have stopped, and international shipping has a large backlog of goods, causing huge losses to the global economy. While sighing for it, we also see that many companies have gone against the trend and achieved brilliant results, such as those in the medical equipment and supplies industry. Therefore, cross-border e-commerce companies should pay close attention to major international events and adjust their marketing strategies in a timely manner.
Macro market research is of great reference value for us to determine the target market, but due to many factors to consider, we often cannot be detailed enough in the short term. In practice, you can conduct a relatively rough data survey based on the Internet, first eliminate obvious negative macro factors, and then continue to understand the target market in depth during the marketing process.