Two companies in different industries may compete with each other because the products they produce are substitutes for each other. This competition from substitutes will affect the competitive strategies of existing companies in the industry in various forms. For example, some people joked that “takeout kills instant noodles” and “mobile payment kills thieves”, creating many…
The bidding sorting rule of Foreign Trade Express is: Promotion score x bid, the larger the product, the higher the ranking, and the data will be updated dynamically in real time. On Alibaba International Station, only 3~5 star keywords are eligible to be displayed in the top 5 of the search page through bidding, and…
Competitors refer to other companies that may pose a threat to the development of an enterprise. Specifically, they refer to companies that produce and sell similar products or substitutes, provide similar or substitute services, and have similar price ranges and similar target customers. Competitors can be identified in the following three ways. (1) Identify competitors…
1. The concept of data analysis Data analysis refers to the use of appropriate statistical analysis methods to analyze a large amount of collected data, summarize them, understand and digest them, in order to maximize the development of data functions and give full play to the role of data. In simple terms, data analysis is…
1. Necessity of industry analysis Industry refers to a group of companies that provide similar or similar products. Through macro and micro analysis of the industry, it can be determined whether the industry selected by the e-commerce enterprise has a good development trend and which sub-industries under the industry category have more development potential. 2.…
Determining the target market starts with defining the market segments. Market segmentation is a market classification process that divides the overall market of a product into several consumer groups based on differences in consumer needs and desires, purchasing behaviors and purchasing habits through market research. Each consumer group is a market segment, and each market…
1. Budget setting When opening the foreign trade through train, you should first set the budget for P4P. Click the “Marketing Center” → “Foreign Trade Through Train” – “Keyword Promotion” command to open the “Keyword Promotion” page. First, turn on the P4P keyword promotion status and set the “Today’s Budget”. The background of the international…
Daily live broadcasting on Alibaba International Station refers to distributing live broadcasting in scenarios such as merchant stores and details pages of live broadcast products, which can help merchants attract traffic and activate existing traffic. Live broadcasts in progress will be placed in the store and product details pages on the computer and mobile terminals.…
The data analysis process is generally divided into 6 steps, including clarifying the purpose and ideas of analysis, data collection, data processing, data analysis, data optimization and continuous tracking. 1. Clarify the purpose and ideas of analysis Clarifying the purpose of analysis is a prerequisite for ensuring the effective implementation of the data analysis process.…
While potential competitors bring new production capacity to the industry, they may compete with existing companies for raw materials and market share, which will eventually lead to a decline in the profitability of existing companies in the industry. In serious cases, it may even endanger the survival of these companies. Whether potential competitors can enter…