1. Necessity of industry analysis
Industry refers to a group of companies that provide similar or similar products. Through macro and micro analysis of the industry, it can be determined whether the industry selected by the e-commerce enterprise has a good development trend and which sub-industries under the industry category have more development potential.
2. Dimensions of industry analysis
Industry analysis can be conducted from five dimensions: target market, total market demand, audience preference, competitors and market access certification.
(1) Target market analysis. The target market refers to the process of selecting the market direction that the enterprise’s marketing activities are aimed at in the “sub-markets” after market segmentation. Only by finding out the countries or regions with high demand for products through market analysis and further analyzing the requirements of the country or region for the product, can we be handy in face-to-face marketing in the target market. The “industry perspective” of Alibaba International Station Data Manager can make statistics on global buyer inquiries and search distribution, which helps sellers quickly and comprehensively grasp the buyer’s information online.
(2) Analysis of total market demand. The total market demand is an important basis for enterprises to understand the target market’s demand for such products, determine the market size of the market and the purchasing trends in recent years, and is an important basis for enterprises to determine whether to enter a new market.
(3) Audience preference analysis. Audience preference means that due to the many differences between countries in the world, the same product will have different sales performance in different markets. Therefore, it is necessary to study the product situation in different countries and understand and analyze the characteristics of different markets.
(4) Competitor analysis. The market demand for some products is very large, but there are also many suppliers of similar products, and the competition is very fierce. It is necessary to fully understand the market situation of competitors, so as to know ourselves and the enemy, and win every battle. Competitors include domestic and foreign peers. Competitors can be analyzed through Alibaba’s buyer page.
(5) Market access certification. If our products are to be exported to other countries, they must meet local safety certification standards before they can be sold in the region. Common ones include CE, RoHS, UL and other internationally recognized authoritative and objective product testing and certification.