During cross-border e-commerce shopping, high-quality product images and videos with visual impact can enhance the overall visual effect of the store, influence buyers’ cognition of the product and purchase conversion, and thus directly affect the sales of the product. Therefore, cross-border e-commerce operations need to master the necessary image and video production skills. Images are divided into product images and company images.
(1) Product images.
Product images are divided into product main images, product detail pages, and product poster images.
Product main images are generally no less than 6, showing product selling points, different angles, usage effects, etc. Product detail page images are generally within 15, showing product size, product details, product advantages, product packaging, etc. Product poster images are used to show the core selling points of the product.
(2) Company images.
Company images generally include company information images, factory images, success case images, qualification certificate images, etc., and are generally used in popular store decoration and detail page general modules. Company information pictures include company introduction, office environment pictures, company team pictures, etc.; factory pictures include factory environment pictures, production process pictures, warehouse logistics pictures, etc.; successful case pictures include customer visit pictures, exhibition information pictures, customer review pictures, etc.; qualification certificate pictures include company honor certificates, product certification certificates, capability certification certificates, etc.