Product title is the most important, and its important role is reflected in:
① Help users search for products, it is the first matching factor of search engines, and is used by buyers to accurately locate products;
② Product title is the eyes of the content, used to tell users what the product is, and is the first textual impression that buyers establish on the product.
Product titles are generally composed of core words, attribute words, traffic words, and small words (small language words). The format of general product titles is:
Product title = selling point words + N parameter words/modifiers + core keywords + others (such as model, usage scenario, certificate, etc.).
Among them, “selling point words” are mainly responsible for attracting buyers and making them feel the urge to click after seeing them; the role of “N parameter words/modifiers + core keywords” is to describe the characteristics of the product more clearly, and more importantly, to increase the number of source words that can be exposed and clicked on by the product.
The order of different modifiers has nothing to do with the search, but in order to make the title look more authentic, you can refer to the arrangement characteristics of English adjectives for arrangement, that is, “Beautiful, small, round, old, yellow, Chinese wooden study”, where: “beautiful” represents “descriptive or property-type” adjectives; “small” represents “size, length, height, fat and thin-type” adjectives; “round” represents “shape-type” adjectives; “old” represents ” uot; new and old, age-related “adjectives”; “yellow” represents “color-related” adjectives; “China” represents “source, nationality, region, provenance-related” adjectives; “wood” represents “substance, material, texture-related” adjectives; “book” represents “purpose, category, function, role-related” adjectives; “room” represents “central noun”.