1. Determine the target customer group
The target customer group refers to the object to which the enterprise provides products and services. With the development of the economy and the increasing maturity of the market, the market is divided into more and more fine categories. Enterprises should choose different target customers according to each product and service. To determine the target customer group, the method of crowd portrait analysis is generally used to accurately understand the target customer group from the characteristics of consumers such as gender, age, income, city, education, family situation, life attitude, and values.
2. Determine the core products of the store
After determining the target customer group, it is necessary to determine the core products of the store with reference to the target customer group. The selection of the core products of the store should meet the following conditions: the product has unique advantages or selling points, is competitive compared with peers, and meets the needs of the target customer group.
3. Determine the positioning and style of the store
The decoration style of the store should be planned and designed according to the positioning of the store. The decoration styles corresponding to different store positioning will be different. Generally, they are divided into high-end customer positioning, mid-end customer positioning, and low-end customer positioning.
Stores for high-end customer groups pay more attention to the company’s strength and brand. The page style is relatively clean and concise, and focuses more on the performance of product and brand strength.
Stores targeting mid-range customer groups focus more on cost-effectiveness, and their page styles are closer to life and are planned according to product styles.
Stores targeting low-end customer groups focus more on price discounts, and their page styles are closer to promotional styles.