There are three ways to shoot product videos: ① Use a mobile phone to shoot, prepare a tripod, a small slide rail, a handheld stabilizer and other auxiliary equipment to complete the video shooting; ② Use professional photography tools (such as SLR cameras, video cameras, etc.) to shoot, which can obtain better quality videos; ③…
After the video is shot, it needs to be edited in the post-production to achieve the effect of video marketing. Commonly used video editing software include Videoconferencing and Premiere. There are generally two places to display product videos: the main product image video and the product detail page video. The main image video is the…
“Basic information” includes product name, product keywords, product grouping and product attributes. First fill in the product name, product keywords and product grouping. You can fill in up to 3 product keywords, and each keyword should not exceed 128 characters. Then fill in the “product attributes”. Product attributes are standardized distillations of product features and…
(1) Reasonable composition When shooting product videos, you need to use some composition techniques to make the videos more beautiful. There are several common screen composition methods. Thirds composition: a common composition method in photography, painting, design and other arts. Thirds composition refers to dividing the screen into three equal parts horizontally and vertically. The…
Brand is an intangible asset. Simply introducing the product brand, production scale and production process on the details page can gain the trust of buyers, enhance buyers’ awareness of the product, and highlight the authority of the product. “Recommended matching” is a marketing method that can increase the average order value. This method can guide…
The main image video of the product is the first impression of the product to the buyer. Putting the main image video of the product in the online store will make the display of the product more intuitive and more attractive. The main image video of the product should not exceed 45 seconds, that is,…
The multi-language market product release function of Alibaba International Station is developing rapidly. At present, when releasing products, if you select the language market as “Global Market”, the product will be released in English. After release, the system will automatically translate the business content into 17 small languages and display it on the corresponding language…
Video content design: The key to video marketing lies in “content”, and the content of the video determines the breadth of its dissemination. The main function of the main picture video is to clearly express the selling point of the product through a few seconds of video, and quickly attract the interest of consumers and…
Product images include product main images, product detail page images, etc. ①Product main images generally display product selling points, usage effects from different angles, etc. Up to 6 main images can be uploaded, of which the first one is directly displayed to customers. It is the main factor affecting the product being clicked and an…
1. Determine the target customer group The target customer group refers to the object to which the enterprise provides products and services. With the development of the economy and the increasing maturity of the market, the market is divided into more and more fine categories. Enterprises should choose different target customers according to each product…