Brand is an intangible asset. Simply introducing the product brand, production scale and production process on the details page can gain the trust of buyers, enhance buyers’ awareness of the product, and highlight the authority of the product.
“Recommended matching” is a marketing method that can increase the average order value. This method can guide buyers to place an order for another matching product while purchasing a single item. Reasonable matching can lead to related purchases. Common matching strategies are as follows.
Complementary matching. It refers to selling two products that have a certain consumer dependence relationship together, such as T-shirts with jeans, shirts with short skirts, mobile phones with headphones, etc.
Price matching refers to selling high-priced products with low-priced products according to the price of the product. That is, the main selling product is a high-priced product, which can be sold with some low-priced products of the same style and function. This combination can arouse consumers’ desire to buy.
Style matching. For some similar products, buyers may buy them in sets or batches, such as socks and gel pens. In this case, they can be sold by matching them with different styles or colors.
In the detail page, the above different types of matching strategies can be presented in a variety of ways. First, you can design a “recommended matching” module on the page, display the recommended products in this module, and set a “buy” button so that buyers can click the button to enter the purchase page of the recommended products. Second, place the recommended matching products on the side of the main selling products to attract buyers’ attention. Third, present the recommended matching products in the form of promotions or exchanges to stimulate buyers’ desire to buy.