(1) Reasonable composition
When shooting product videos, you need to use some composition techniques to make the videos more beautiful. There are several common screen composition methods.
Thirds composition: a common composition method in photography, painting, design and other arts. Thirds composition refers to dividing the screen into three equal parts horizontally and vertically. The intersection of horizontal and vertical lines is the sub-center, and each sub-center can be used to place the main product. This composition is suitable for main products with multiple forms and parallel focal points.
Diagonal composition: refers to arranging the main product on the diagonal line of the screen. This composition method can achieve a good depth effect and three-dimensional effect, and the lines formed in the screen can also attract attention.
Symmetrical composition: refers to placing the main product in the center of the screen to form a symmetrical relationship. This composition method gives people a stable, formal and balanced visual experience.
(2) Shooting angle
In order to present a more comprehensive product form to buyers, different shooting angles should be used to reflect the characteristics of different products when shooting product videos.
Flat shot: refers to the camera and the product being photographed being on the same horizontal line, and the front, side and inclined surfaces of the product can be photographed. When shooting small commodities and snacks, flat shot can be used to reflect the three-dimensional sense of the product.
Overhead shot: refers to the camera shooting from the top of the product downward, which can show the top surface of the photographed product.
Upward shot: is a shooting method opposite to overhead shot, which means that the camera shoots from bottom to top, such as when shooting products such as chandeliers.
Macro: refers to shooting at a close distance with a large magnification, often used to shoot small and exquisite products.
(3) Scene selection
When shooting the main picture video, choose a scene that can match the product, shorten the distance between consumers and the product, and effectively improve the product conversion rate.