The main image video of the product is the first impression of the product to the buyer. Putting the main image video of the product in the online store will make the display of the product more intuitive and more attractive. The main image video of the product should not exceed 45 seconds, that is, whether it is the main image video of the wireless terminal or the main image video of the PC terminal, its duration is required to be within 45 seconds, the video resolution is above 640 pixels x 480 pixels, and the size of a single video does not exceed 100MB. Each product can only be associated with one video, and each video is associated with no more than 20 products. In addition to showing the overall appearance and effect of the product, the content of the main image video also needs to show the selling points to consumers one by one. Note that the main image video should present the product as completely as possible, focusing on showing the advantages of the product. The details do not need to be exhaustive, because too many details will affect the consumer’s purchasing decision.
The video on the product detail page can introduce the detailed information of the product and fully display the selling points and advantages of the product. The video on the detail page is generally no more than 10 minutes long. The video resolution must be above 480P, and the video size must not exceed 500MB. It is recommended to shoot the video in horizontal screen, and the video ratio is generally 4:3 or 16:9. The video display position is above the product details description. In terms of length, the details video has more room to display than the main picture video. Sellers can shoot and display according to product features, usage scenarios, installation performance, and the parts that buyers are more concerned about, and can appropriately display the production process, company strength, etc. The background of the video screen should be solid color or blurred as much as possible to avoid background interference. It is recommended to avoid content unrelated to the product to avoid infringement.
Finally, publish “Product Details Description”. The details page description is a detailed graphic display of the product and company. The product details description of Alibaba International Station can choose “Smart Editing” and “Normal Editing”. “Smart Editing” has ready-made templates and has requirements for picture size and quantity. “Normal Editing” can be freely typed and has restrictions on the number of pictures.