Event marketing is an explosive marketing method to achieve goals in a short period of time. Complete event marketing includes event planning, program execution, review and summary. From the perspective of time, the planning and execution of event marketing include preparation, planning, execution, communication, review and other stages. The focus of event marketing mainly includes…
RTS stands for “Ready to Ship”, which refers to Alibaba International Station spot wholesale. As a merchant, the benefits of choosing to publish RTS products are: ① From the perspective of the platform, the RTS channel enjoys additional traffic, including the main site search Ready to Ship labeling screening, and the platform also conducts additional…
Open the Alibaba International Station backend, click “Product Management”-“Product Release” command to release the product. The specific operations are as follows. First, select the language market as “Global Market” and use English to release the product. After release, the system will automatically translate the product content into other languages and display it in the corresponding…
When optimizing the product details page, pay attention to the following points. ① When visitors enter a popular shop, they usually click on the title to enter the product details page, so reducing the bounce rate is equivalent to increasing the probability that visitors are willing to browse the page. There are many ways to…
Buyers usually go through 3 steps to place inquiries: ① Find you: Search by keywords to find the seller’s products, which is the entrance. ② Click you: Buyers will see whether the products that appear on the search page match the keywords they entered. When the main picture is attractive enough, buyers will click. ③…
① Pay attention to the relevance between the product title and the buyer’s search terms. Take Snake sandal as an example: the following three description methods are the same in terms of text relevance. So don’t blindly launch new products and repeat the distribution of goods just for the buyer’s search terms. New model sexys…
1. The meaning of keywords Keywords are the information that users enter when using search engines to summarize what they want to find to the greatest extent. Product keywords are composed of several root words and are the key to user searches. Root words refer to words that can independently express product attributes or definitions.…
"Transaction information" includes price setting, unit of measurement, minimum order quantity, payment method and other contents. Prices can only be set according to FOB terms, and you can set tiered prices or interval prices. The payment method can be selected according to the prompts: you can also add other payment methods. "Logistics information" includes delivery…
The store homepage is the main navigation structure of the store. The decoration of the store homepage is generally composed of content selection and layout ideas. The homepage decoration planning mainly considers three factors: shopping guide method, main products and company strength. Shopping guide is the basic function of the store, so how to maximize…
Store decoration is a repackaging and brand-new shaping of an enterprise. It needs to be based on scientific analysis and decision-making of the enterprise and carry out precise plan planning. Store decoration is an important factor affecting the competitive advantage of a store. A good store visual experience can make buyers more professional and credible.…