1. The meaning of keywords
Keywords are the information that users enter when using search engines to summarize what they want to find to the greatest extent.
Product keywords are composed of several root words and are the key to user searches. Root words refer to words that can independently express product attributes or definitions.
For example: 2018 Fashion Wholesale Ladies Stretchy High Waist Sports Jogging Yoga Leggings.
Keywords include Fashion Leggings, Wholesale Leggings, Ladies Leggings, Stretchy Leggings, High Waist Leggings, Sports Leggings, Jogging Leggings, Yoga Leggings.
Root words include 2018, Fashion, Wholesale, Ladies, Stretchy, High Waist, Sports, Jogging, Yoga, Leggings.
2. Classification of keywords
Keywords can be divided into the following 6 categories.
①Category words: keywords of the categories corresponding to the products, such as Apparel, Active sportswear, etc.
②Marketing words: general modifiers with marketing attributes, such as Hot sale, Fashion, New, etc.
Large, Plastic, etc.
③Attribute words: keywords describing the material, size, attribute, color, parameter, model, etc. of the product, such as Red, Large, Plastic, etc.
④Long-tail words: words that can accurately describe the product, composed of 2 or more keywords, such as Lady High Waist Jogging Leggings, etc.
⑤Blue Ocean words: words with a certain search popularity but low competition. The popularity of such words generally has a certain period of time, mainly including different regional names, multilingual words, creative words, newly added hot words, etc.
⑥Red Ocean words: words with extremely fierce competition. Compared with the blue ocean, which refers to the unknown market space, the red ocean refers to the known market space, such as Dress, Jewelry, etc.
3. Keyword collection
There are many channels and methods for keyword collection, which roughly include the following.
①Analyze keywords from customer inquiries to see what words customers use to describe the products they want.
②Related searches on search engines such as Google. Google’s related searches are all words with relatively large search volumes.
③Product keywords used by peers, including domestic peers and foreign peers. You can go to the websites of similar products abroad to see the keywords used by the products.
④Alibaba International Station product keyword prompts.
⑤Google image search. Through the search, you can vividly see what the product you are looking for looks like.