① Pay attention to the relevance between the product title and the buyer’s search terms.
Take Snake sandal as an example: the following three description methods are the same in terms of text relevance. So don’t blindly launch new products and repeat the distribution of goods just for the buyer’s search terms.
New model sexys woman shoes summer Snake print sandals 2014
2014 Ladies nice snake skin hemp sole wedge sandals
Thong sandal snake cross
② You can use with / for in the title, please note that the core word should be placed before with / for.
For example: you can write, steel pipe with ASTM DIN JIS Standard
or 15mm film faced plywood for construction
③ The length of the product title should be appropriate.
The best product title is one that can properly highlight the advantages and characteristics of the product. It should not be too short or too long. Buyers’ search terms are limited to 50 characters. Alibaba International Station’s backend stipulates that the title cannot exceed 128 characters, and it is best to control it to about 80 characters.
④ Do not repeat and accumulate multiple keywords in the title.
Listing and stacking product titles will not only not increase the exposure of the product, but will reduce the accuracy of matching the product with the buyer’s search terms, thereby affecting the search results and further affecting the ranking.
⑤ Use special symbols with caution.
Use special symbols "/""—""()" with caution in product titles, otherwise the system may default to unrecognizable characters, affecting the ranking. If you need to use it, please add spaces before and after the symbol.
⑥ Do not publish other brand-related information in the product title.
If you have obtained authorization from the trademark owner, please provide proof of authorization and indicate the company name and Member ID.