The store homepage is the main navigation structure of the store. The decoration of the store homepage is generally composed of content selection and layout ideas. The homepage decoration planning mainly considers three factors: shopping guide method, main products and company strength. Shopping guide is the basic function of the store, so how to maximize the shopping guide efficiency, whether to classify products by category, scene or function, whether to use product modules or pictures and posters to display products, which experience is more optimized, needs to be determined according to the actual situation of the store. The main products of the store also need to be selected from new products, hot products and discounted products. The strength of the company is the main decision-making factor affecting customers’ shopping decisions. The display method of the company’s qualifications and strength and the embodiment of competitive advantages are determined according to the store positioning.
The content of the homepage generally includes store signs, posters, customer service, multilingual toolbars, main products, certification reports, company introductions, videos, customer cases, etc.
After determining the content, it is necessary to plan the layout of the content to be displayed. You can adopt a layout idea based on products or company strength and qualifications.