Open the Alibaba International Station backend, click “Product Management”-“Product Release” command to release the product. The specific operations are as follows.
First, select the language market as “Global Market” and use English to release the product. After release, the system will automatically translate the product content into other languages and display it in the corresponding language market.
Second, select the product category. Product category is the classification of products, and category is one of the most important attributes of products. For example, more clothing, women’s clothing, shoes, skin care, electronics, etc. Categories are divided into first-level categories and second-level categories, and sometimes they are extended to five or even large categories. For example, clothing is a first-level category, and clothing is divided into men’s clothing, women’s clothing, and children’s clothing. It can be defined as a second-level category: the categories below are the detailed definitions and divisions of men’s and women’s clothing. On the page for selecting categories for product release in the website backend, first enter the product keyword in the search box, and click “Search” to display the recommended categories. There are two benefits for sellers to correctly classify products:
① Buyers can quickly find products through product classification. In addition to searching on the Alibaba platform, some buyers will also search for products by category. Then, products with the correct classification will appear in the customer’s search results page.
② When searching with the same keyword, product information with accurate categories will be ranked higher, while product information with incorrect categories will be ranked lower.
Finally, select the product type “non-direct order products” to fill in the product information.