When optimizing the product details page, pay attention to the following points.
① When visitors enter a popular shop, they usually click on the title to enter the product details page, so reducing the bounce rate is equivalent to increasing the probability that visitors are willing to browse the page. There are many ways to increase visitors’ willingness to browse. Under normal circumstances, you can attract visitors’ attention through copywriting or pictures. But in practical applications, improving the design sense of the entire page can attract visitors’ attention the fastest, because visual factors are the most direct stimulus factors.
② Alibaba International Station platform is still positioned as a 2B platform. Even if there are spot channels such as “global wholesale”, 2B attributes and customized attributes are still the mainstream, so the product details page should not only highlight the product features, but also highlight the seller’s supply strength. If it is a factory, highlight private customization OEM or ODM; if it is a trading company, highlight the service advantages.
③ Alibaba International Station is aimed at overseas buyers. If the mainstream purchasing demand comes from Europe and the United States, the design of the product details page should adopt a simple style; if the mainstream purchasing demand comes from Africa, the design style of the product details page should be heavy and colorful, taking what they like.
④ Product information includes product parameter information and text descriptions. To make customers interested in the product and willing to buy the product, the most basic thing is to let customers know and understand the product first, including product specifications, product information and characteristics, etc. Through attribute parameters and text descriptions, customers can have a basic understanding and grasp of the product in their hearts, which is conducive to the company to quickly screen out accurate customers.
⑤ To improve the customer return rate, on the one hand, it is necessary to rely on excellent product quality, and on the other hand, it is necessary to associate marketing and good customer service experience to guide customers to place orders well and increase customer favorability.
Each product has different advantages. You must learn to analyze from the perspective of buyers’ concerns. Different industries have different focuses when displaying pages. If the store’s feedback rate continues to rise, it proves that the optimization ideas of the details page are effective.