Video content design:
The key to video marketing lies in “content”, and the content of the video determines the breadth of its dissemination. The main function of the main picture video is to clearly express the selling point of the product through a few seconds of video, and quickly attract the interest of consumers and prompt them to reach a purchase intention. Therefore, in addition to showing the overall picture and effect of the product, the content of the main picture video is more important to show the selling points of the product one by one to consumers.
When refining the selling points of the product, we must first understand the detailed needs and expectations of consumers for the product, and then set the selling points of the product presented in the video according to the focus of consumers, so as to stimulate consumers’ consumption desire and form purchasing behavior.
The main picture video should present the product as completely as possible, but there is no need to be exhaustive in details. The selling points of the product should be based on showing the advantages of the product. Too many details will affect consumers’ decisions.
Interactive Marketing:
The main video has the function of interactive marketing. Sellers can set a “countdown treasure box” in the video. When buyers watch the main video, they can receive coupons in the “countdown treasure box” to reduce the bounce rate of the main video and drive the transaction conversion of the product. Sellers can also effectively integrate the resources of other social media platforms to improve the interactivity of video marketing and increase consumer participation. Consumers are infinitely creative. Instead of waiting for consumers to passively receive video information, it is better to let consumers participate in the process of dissemination.