Increasing visits to your Amazon store page is a key step to enhance visibility and attract potential customers. Here are some suggestions to help sellers increase visits to their Amazon store page. 1. Optimize product titles and keywords Make sure your product title is attractive and clear, and contains keywords related to your product. Use…
Video production standards and requirements: Videos must comply with basic standards, and the content of the video must not violate relevant laws and regulations of the film and television industry. Information that violates the Advertising Law must not appear in the video, and the overall short video content must conform to socialist values. In addition,…
At the end of 2020, the original Feeds (Fanstong) channel of Alibaba International Station was upgraded to True View (short video channel). Short videos have become an important form for merchants to independently display products, corporate strength and other business dynamics. Through content channels such as wireless stores and short video channels, they accurately reach…
(1) Rules for using coupons. ① The coupon can be used to deduct the product payment in the order amount, excluding logistics costs. ② Coupons have specific usage conditions, that is, one coupon is limited to a single order consumption deduction, cannot be split, and expires. ③ Usage threshold: The order payment amount must be…
In order to help merchants on Alibaba International Station better achieve self-marketing, continuously attract new customers and promote secondary visits, Alibaba International Station has currently launched discount marketing, coupons, SNS (Social Network Services) smart sharing, video marketing and live marketing tools. Discount marketing refers to the price discount given by the seller to the buyer…
Online exhibitions on Alibaba International Station are divided into three categories: comprehensive exhibitions, represented by Alibaba Online Trade Fair and September Procurement Festival, such as online home health exhibitions and online industrial exhibitions; and government joint exhibitions, including cloud exhibitions in Guangdong, Jiangsu, Fujian and Yiwu, Zhejiang, covering most of China’s major export provinces. Online…
Marketing activities refer to activities carried out for the purpose of marketing, which are used as a carrier to enable enterprises to improve their brands or increase sales. In the operation scenario of Alibaba International Station, marketing activities are mainly carried out by merchants around the International Station activities, generally including industry activities, theme activities,…
Product copywriting is to make the company’s products more recognizable and sales-oriented, better gain recognition from the target audience (potential consumers or customers), more effectively convey the product value to the target audience, and stimulate customers’ desire to buy. The three elements of product copywriting are product, brand, and consumer. Good product copywriting is an…
For enterprises, company copywriting is related to the establishment of corporate brand and image. Although copywriting emphasizes creativity, creativity should be based on a framework. Generally speaking, the basic content framework of company copywriting includes the following 4 parts. Part 1: Who are we? That is, company introduction. Usually includes: company name, company profile, corporate…
"With the development of commercial society, the importance of company copywriting has become increasingly prominent. Good copywriting can help improve the company’s external image, attract customers, quickly build trust with customers, and increase order conversion rate. 1. Overview of company copywriting In a broad sense, company copywriting refers to all the textual work done by…