Online exhibitions on Alibaba International Station are divided into three categories: comprehensive exhibitions, represented by Alibaba Online Trade Fair and September Procurement Festival, such as online home health exhibitions and online industrial exhibitions; and government joint exhibitions, including cloud exhibitions in Guangdong, Jiangsu, Fujian and Yiwu, Zhejiang, covering most of China’s major export provinces. Online exhibitions mainly involve industry theme scenes and special theme scenes. The venue structure of Alibaba International Station’s online exhibitions
Online exhibition case: 2D online customization 2021 New Year New Product Exhibition
(1) Venue introduction.
Since the launch of the 2D online customization function of the International Station in late September 2020, thousands of merchants have begun to use the 2D online customization function to improve the click-through conversion rate of products and obtain high-quality buyer traffic. In order to more widely promote the excellent merchants and products of 2D online customization and promote accurate matching between buyers and sellers, starting from November, the 2D online customization excellent product award event will be continuously carried out on a monthly basis, focusing on promoting merchants with high usage rate and high-scoring products of 2D online customization.
(2) Registration method.
My Alibaba Backstage ﹣ Marketing Center ﹣ Official Event Registration ﹣ International Station 2D Online Customization 2021 New Year New Product Exhibition.
(3) Merchant registration qualifications.
① Merchants recognize and comply with the relevant requirements and rules for the event formulated and released by Alibaba;
② This event only covers the “first-level main categories”, including gifts and crafts, home gardening, furniture, lamps, home textiles, clothing, shoes and boots, fashion accessories, beauty and personal care, jewelry and watches, luggage, sports and entertainment, consumer electronics, food and beverage merchants:
③ This event does not set a merchant star level threshold, but requires merchants to have 2D online customization functions. Merchants with high usage rates of 2D online customization will have the opportunity to obtain sea view room resource display;
④ The merchant is a credit guarantee light-up user and the credit guarantee service has not been suspended or terminated;
⑤ Violations of the merchant registration account Score < 24 points and number of penalties for serious intellectual property violations < 1;
⑥ Merchants who have any of the following illegal and irregular behaviors will not be allowed to participate in this event: false transactions punished by the platform, overdue financial products on the Alibaba platform, abnormal status of the industrial and commercial or tax bureau, tax bureau audits and other illegal and irregular cases, court dishonesty, customs dishonesty, legal person criminal record:
⑦ Alibaba International Station will give priority to cooperating with merchants who can better serve buyers (preferred conditions include but are not limited to event fit, buyer needs, integrity of business, performance and service guarantee, etc.) based on the overall strategy of this event; the choice between the International Station and merchants is two-way, and either party has the right to independently decide whether to cooperate with the other party before reaching a consensus. The cooperation between the International Station and merchants for this event is free of charge.
(4) Product submission rules.
①Required Condition A: The submitted product must be bound to a 2D online customization model (i.e., it truly has the 2D online customization function)
and the product growth score is ≥60:
②Required Condition B: Because the theme of the event is the 2021 New Year New Product Exhibition, the product must be updated from 2020-11-01 00:00:00 to 2020-12-31 23:59:59 (US time)
③ Bonus items: Please actively submit products with higher product growth scores, such products will be given priority display and recommendation;
④ Each merchant can submit up to 50 products, and the submitted products must be bound to a 2D online custom model:
⑤ Intellectual property: The activity products and related information materials filled in by the merchant are all legally used, sold, without pictures, stolen, intellectual property infringement, etc. by the merchant;
⑥ Delivery period: The goods must be shipped according to the time agreed upon by the buyer and the seller. If the platform receives feedback from the buyer that the goods have not been shipped within the agreed time, the platform will verify and punish according to the “International Station Transaction Violation Penalty Rules”.