Marketing activities refer to activities carried out for the purpose of marketing, which are used as a carrier to enable enterprises to improve their brands or increase sales. In the operation scenario of Alibaba International Station, marketing activities are mainly carried out by merchants around the International Station activities, generally including industry activities, theme activities, regional activities, special product activities, special activities, etc.
1. Product ranking is weighted
Activities are generally divided into water storage preheating period and outbreak period. Before the activity, the more buyers and transaction amounts of water storage products, the higher the weight of product ranking. After the activity, data such as the number of buyers and transaction amounts will be accumulated, and the search ranking will rise accordingly.
2. Take advantage of the situation to create a hot product
The significance of a hot product is extraordinary for a store, and it is also quite difficult to create a hot product. Generally, a lot of financial, material and energy are spent to attract traffic and promote it. Hot products can increase the traffic of the store, and at the same time, they can also drive the sales of other products in the store. Many activity scenarios of Alibaba International Station can provide effective paths for creating hot products, because there are many buyers at this time, which is easy to produce impulse consumption.
3. Improve brand awareness
Whether it is a product or a store, if you have a certain level of brand awareness, you will not have to worry about the source of customers. Alibaba activities can quickly improve the brand awareness of stores and products by providing a larger traffic peak.
4. Attract new customers and recall old customers
A store without customers is like a fish without water. Maintaining customers is also one of the important tasks of a store. Activities can recall old customers to stock up through sales scenes, preferential interest points, etc. The event scenes, product discounts, and brand volume during the event can attract new customers to make transactions.