For enterprises, company copywriting is related to the establishment of corporate brand and image. Although copywriting emphasizes creativity, creativity should be based on a framework. Generally speaking, the basic content framework of company copywriting includes the following 4 parts.
Part 1: Who are we? That is, company introduction. Usually includes: company name, company profile, corporate philosophy, organizational structure, corporate culture, contact information, etc.
Part 2: What are we doing? That is, introduction to the business scope, focusing on the company’s products and services. Usually includes: business scope, business process, service advantages, etc. It is recommended to highlight the product features of products with competitors. If there are no competitors or the competitive situation is not strong, it is recommended to highlight the value of the product. Relevant operating data can be used to show the strength of the company. Strong companies usually introduce their superior products and services separately.
Part 3: What have we done? That is, company performance and case introduction. Usually includes foreign trade export capabilities, relevant certificates and cases. Cases are usually the most convincing, and the case introduction part is often very critical to increase the publicity effect. If it is a new company, if there are no large number of successful cases, you can skip it and focus on other aspects of strength, such as qualifications obtained, partners, etc.