At the end of 2020, the original Feeds (Fanstong) channel of Alibaba International Station was upgraded to True View (short video channel). Short videos have become an important form for merchants to independently display products, corporate strength and other business dynamics. Through content channels such as wireless stores and short video channels, they accurately reach buyers and gain their attention and trust. The short video channel provides buyers with a more real and intuitive video shopping experience, and provides a near-field experience for far-field users. As an important entrance for buyers to visit again, it helps to promote the efficient conversion of business opportunities. For sellers, this channel provides more opportunities to display products and increases the exposure of products. High-quality videos can effectively improve order conversion rates.
In the application scenario of Alibaba International Station, according to the display position, videos are mainly divided into main picture videos, True View videos, store videos, and detail videos.
Usually, video content includes four aspects: product information, merchant dynamics, discounts and other information.
① Product information, stimulate association and interest: try more scenario-based product expressions, product reviews (which can be small performance tests, such as waterproof, explosion-proof, strength tests, etc., or comparative tests with competing products), product operation/use guides, product catalogs, etc. Do not simply pile up products, and do not always send 360° product display videos or PPT-style page-turning videos;
② Merchant dynamics, stimulate trust: try more pictures/videos of corporate product processes (product production process, product delivery process), corporate certification information (ISO9000, CE certification, etc.), and corporate stories;
③ Discounts, stimulate impulse: state price changes, MOQ (minimum order quantity) adjustments, promotional discounts, etc.;
④ Other information, assist trust.
Share industry trends, industry insights, industry activities and offline exhibitions participated in, comments, testimonials, cases, etc. from other buyers. The choice of video content determines the final effect of the video to a certain extent.