Market research is the starting point of marketing. For cross-border e-commerce, there are many environmental factors involved and the situation is complicated. Doing a good job in market research can make enterprises get twice the result with half the effort. The purpose of market research is to provide a scientific basis for market forecasting and…
Marketing must analyze economic trends, the economic conditions of the target market, and whether the purchasing power of customers matches the positioning of their own enterprises and products. 1. Income The income levels and distributable incomes of various countries vary greatly. Income not only affects purchasing power, but also forms consumption styles. Therefore, analyzing income…
With the development of technology, live streaming marketing has become an unstoppable trend in today’s market. Whether it is a merchant who wants to better market his products or an ordinary novice operator, the key to doing a good job in live streaming marketing is to grasp the six core elements of live streaming marketing.…
The importance of product selection research in Amazon store operations cannot be ignored. In a highly competitive market, the concept of 30% operation and 70% product selection highlights the strategic position of product selection. Product selection research is a key step to ensure the successful operation of Amazon stores. It covers important tasks such as…
Enterprise information collection includes the collection of enterprise business certification information and company information (factory, exhibition, R&D team, etc.). The collected enterprise information must comply with the principles of reliability, completeness, real-time and accuracy. (1) Enterprise business certification information collection. The collected enterprise business certification information includes the following three aspects: enterprise license information, enterprise…
Many sellers may feel confused when facing the huge Amazon inventory. Today we will learn some tips for Amazon inventory management. 1. Make scientific inventory estimates to avoid out-of-stock risks! First, make a scientific inventory estimate plan. Accurately estimate the sales volume of products through historical sales data, market trends and seasonal demand. This can…
There is no perfect CMO, so the scientific and professionalization of marketing functions requires us to form an excellent marketing team. This organizational structure is divided according to the functions involved in the business process. Under the CMO, the heads of the sales department, marketing department and procurement department form a tactical team. Each team…
On the Amazon platform, product exposure is closely related to the choice of keywords, and keyword classification is an important part of effectively managing and optimizing product exposure. This article will discuss in depth the classification methods of Amazon keywords to provide sellers with more targeted optimization and marketing strategies. 1. Product Category Classification The…
Whether it is a large enterprise, a small or medium-sized enterprise, or an individual, when using live broadcast for marketing, the following processes are often indispensable. (1) Sufficient and accurate market research. Sufficient and accurate market research is the most basic step in live broadcast marketing. Only with this step can the subsequent processes be…
On Amazon, a highly competitive platform, efficient store exposure is one of the keys to success. Achieving exposure is equivalent to having traffic, and traffic can be converted into actual sales. To help sellers achieve more efficient exposure on the Amazon platform, the following are four key suggestions: 1. Optimize keywords Keywords play a vital…