Whether it is a large enterprise, a small or medium-sized enterprise, or an individual, when using live broadcast for marketing, the following processes are often indispensable.
(1) Sufficient and accurate market research.
Sufficient and accurate market research is the most basic step in live broadcast marketing. Only with this step can the subsequent processes be carried out accurately and orderly.
(2) Clear project awareness.
Before doing live broadcast marketing, you need to have a very accurate understanding of the marketing activities, and you need to carefully analyze the marketing activities themselves to learn from each other’s strengths and overcome their weaknesses. A good marketing activity cannot achieve the expected results by simply relying on the accumulation of personal connections and financial resources. Only by fully leveraging the merchant’s own advantages can unexpected results be achieved.
(3) Accurate market audience positioning.
The expectation of live broadcast marketing is to produce valuable results and then make it a valuable marketing chain. The merchant’s audience is a very critical link. So who is the audience and what they can accept? Merchants need to do appropriate market research. Only by finding the right audience is the key to the merchant’s success in the entire live broadcast marketing.
(4) Reasonable selection of live broadcast platforms.
There are many live broadcast platforms now, and they are mixed. Therefore, when choosing a platform, merchants need to consider their compatibility with the platform and choose a platform with a high degree of match for live broadcast marketing.
(5) Good live broadcast plan design.
After completing the preliminary preparations, it is necessary to consider how to present the best live broadcast plan to the audience. In the design of multiple plans, sales planning and advertising planning need to participate together to make the product just right between marketing methods and visual effects. During the live broadcast process, excessive marketing often arouses the audience’s disgust. Therefore, when designing a live broadcast plan, how to grasp the visual effects and marketing methods needs to be constantly adjusted.
(6) Effective post-feedback.
Post-feedback is very important because marketing ultimately depends on conversion rate. Effective post-feedback is mainly reflected in the new data. Through data feedback, the live broadcast marketing plan can be continuously adjusted to continuously improve the feasibility and conversion rate of the marketing plan.