In the cross-border e-commerce marketing planning framework, each key task has its connotation. One of the standards for doing a good job in digital marketing is to understand the main strategies of each marketing task, and to be able to select evaluation indicators to diagnose and evaluate the task, so as to guide strategy optimization.…
Amazon’s Vendor Central (VC) account plays an important role in the supplier system, providing a platform for manufacturers and brands to directly supply goods to Amazon. Compared with Vendor Express (VE), VC accounts have greater permissions and give users the ability to obtain more sales data on the Amazon platform. In short, sellers provide products…
In the tide of cross-border e-commerce, Amazon Prime membership is not only a membership service, but also a leader in market change. This article will deeply analyze the Amazon Prime membership market and reveal the new trends in cross-border e-commerce. 1. Prime membership overview: high loyalty brings high value Amazon Prime members are the most…
After World War II, the US economy developed rapidly, which is inseparable from its relaxed technological environment. When enterprises conduct cross-border e-commerce, they must consider the local technological environment, because the technological environment is also an important factor restricting the market. For example, Transsion mobile phones have defeated major brands such as Nokia and Samsung…
1. Population changes Population changes include population growth, age mix, geographical migration, education level, family type, race and belief. Taking my country as an example, reform and opening up have achieved remarkable achievements. In addition to a series of policy dividends, the role of demographic dividends cannot be ignored. But now, my country’s aging trend…
On March 22, 2018, then-President Trump of the United States signed a presidential memorandum, which, based on the results of the “301 investigation”, would impose large-scale tariffs on goods imported from China and restrict Chinese companies from investing in and acquiring American companies. On July 10, 2018, the Trump administration once again issued a list…
Christmas is coming, Amazon sellers, are you ready for this annual shopping frenzy? If you find yourself a little confused about finding the right customers, don’t worry! Today I will provide you with a guide to Amazon Christmas long-tail keywords to help you develop an effective promotion strategy. Without further ado, let’s take a deeper…
The role of internal marketing in the strategic cycle. In fact, internal marketing exists in the whole process of activities. Many excellent companies have a clear “employee first” in their values, which is itself a kind of internal marketing. Such as Kazuo Inamori’s Kyocera, KDDI (Japanese telecommunications operator), Southwest Airlines in the United States, and…
When opening Alibaba International Station, you need to submit authentication information, company information, and complete product release before you can choose the date to open the store. Therefore, product information collection is a necessary step in the construction of store infrastructure. Product information collection refers to the organization of basic product information. Product information collection…
1. Purpose of store positioning Store positioning is the starting point of business operations. Through store positioning planning, product and brand differentiation can be achieved. First, based on differentiation, design from multiple aspects such as product features, style, packaging, and visuals can resonate with consumers’ psychology, and make them accept and recognize products and brands,…