After World War II, the US economy developed rapidly, which is inseparable from its relaxed technological environment. When enterprises conduct cross-border e-commerce, they must consider the local technological environment, because the technological environment is also an important factor restricting the market. For example, Transsion mobile phones have defeated major brands such as Nokia and Samsung in Africa and become the “number one mobile phone”. This is because Transsion understands that the technological situation in Africa is backward, and many places cannot even guarantee the most basic power supply, so Transsion has developed mobile phones that do not need to be charged with wires and can only use No. 5 batteries for battery life.
1. The acceleration of technological change
We must pay attention to the geometric speed of technological change. From BB machines to analog machines, to digital mobile phones, and then to smart phones, it has only been a short 20 years. my country is basically a follower in the Internet era, but in the mobile Internet era, it is at the forefront of the world in many aspects, such as mobile payment, which allows Chinese people to experience unprecedented convenience. For cross-border e-commerce companies, it is especially important to understand the local network level, the popularity of 3G/4G/5G, the coverage of smart phones, and the online time of consumers. The rise of the Southeast Asian market in recent years is related to the advancement and popularization of technology.
2. Emphasis on R&D, originality and intellectual property rights
For Chinese companies that want to “go overseas”, they must attach importance to R&D, originality and intellectual property rights in order to win the future “war”.