Amazon’s Vendor Central (VC) account plays an important role in the supplier system, providing a platform for manufacturers and brands to directly supply goods to Amazon. Compared with Vendor Express (VE), VC accounts have greater permissions and give users the ability to obtain more sales data on the Amazon platform. In short, sellers provide products to Amazon through the Vendor Central platform, and Amazon is responsible for a full range of shipping, sales, customer service and after-sales service. Here are some important knowledge points about Amazon’s VC account:
1. Invitation system
Amazon’s VC account adopts an invitation system and is open to manufacturers and brands. This means that you may only be invited to register if Amazon recognizes your product. Although Amazon may actively invite qualified suppliers, you can also actively submit an application to Amazon to showcase your products and qualifications. On Amazon’s US site, brand registration needs to be completed, but there is no such requirement on the European site. The review process examines brand awareness and the performance of third-party seller accounts to determine whether they are eligible for registration.
2. Supplier relationship
Suppliers who cooperate with Amazon’s VC account are regarded as Amazon’s partners, not independent sellers. Suppliers purchase and supply directly with Amazon without selling through third-party seller platforms.
3. Purchase Order
In the VC account, Amazon will send a purchase order to the supplier, and the supplier needs to provide products in a timely manner according to the requirements of the order, and package and label them according to Amazon’s regulations.
4. Price Negotiation
As a supplier, you have the right to negotiate the price and terms of the product with Amazon. Amazon may require suppliers to provide competitive prices to ensure that the product is competitive on the Amazon platform.
5. Advertising and Sales Support
Amazon VC accounts provide opportunities for advertising and sales support. Suppliers can promote products through advertising tools and services provided by Amazon to increase product exposure and sales.
6. Data Analysis and Report
Suppliers can access the data analysis and reporting tools provided by Amazon through VC accounts to gain in-depth understanding of product sales, inventory management and market trends. These data help suppliers make smarter business decisions.
7. Return and Exchange Management
Amazon VC accounts also provide return and exchange management functions. Suppliers need to handle refunds and return requests in accordance with Amazon’s return and exchange policy to ensure customer satisfaction and brand reputation.
In summary, Amazon VC accounts provide manufacturers and brands with a platform to work directly with Amazon, enabling suppliers to gain deeper sales and cooperation opportunities. Through VC accounts, suppliers can manage purchase orders, price negotiations, advertising and sales support, as well as data analysis and return and exchange management, to achieve more comprehensive business management.