After the brand channel is created, merchants can start making videos according to the platform’s technical parameters and upload advertising videos to their own channels in order to carry out video marketing. The video formats supported by YouTube include: mov, .mpeg, .mp4, avi, .wmv, .mpegps, . flv, WebM, 3GPP; recommended video sizes include: 240p (426＞x240,…
1. Consistent brand marketing, establish image brand Instagram users prefer brands with “consistent” tone. Consistency does not mean homogeneous content, but means that the operated channel has consistent visual effects with its own brand characteristics, which will easily make users remember and generate trust and favorability. If the account does not have a theme style,…
An important criterion for measuring the success of a YouTube channel is the number of views and subscriptions. However, this is only a result-oriented indicator. In the process of continuous channel improvement, merchants need to know more detailed data. Who actually watches the merchant’s videos? Where did they see them? What are their demographic characteristics,…
Instagram TV (commonly known as IGTV) is a feature for sharing long videos on Instagram. From a business perspective, IGTV hopes to attract all kinds of influencers from the YouTube platform to its own platform and increase its share in the video market. Compared with YouTube, IGTV’s advantages are that video production is easier, there…
Factors influencing YouTube video rankings (1) Number of complete views. The number of views of a YouTube video refers to the number of complete views. If you open a video but close it without finishing it, it will not be counted or will be counted in a relatively small proportion. Therefore, a video must have…
It is the peak season recently, but Facebook homepage has become a popular area with high account blocking rate. If you are not careful, you will touch the red line of Facebook’s policy. What are the factors that affect Facebook homepage? 1. Website Can the URL link be used normally (website security & no error);…
Instagram is a social media and a search engine. Tags on Instagram can help companies display related searches to increase coverage. Therefore, tags can be a good way to expand exposure. When conducting brand marketing promotion, use tags to the greatest extent to expand influence, and you can also @ celebrities to attract traffic. Community…
YouTube itself is also an independent commercial platform. Many experts will open cooperation channels and leave professional cooperation methods for everyone to win together. Therefore, YouTube is a good platform for dynamic display of products. YouTube video marketing has always been very popular because it is presented in front of everyone in the form of…
What is Amazon SKU? When opening a store on Amazon, novice sellers will inevitably encounter various confusions. So what does Amazon SKU mean? What are the advantages and disadvantages of self-built and Amazon-generated SKUs? The following article will introduce the relevant content of Amazon SKU in detail. 1. What is Amazon’s follow-selling SKU? Amazon’s follow-selling…
Instagram has three main features: posts, stories, and live broadcasts, which are visible when posted. 1. Posts Instagram’s posting feature is similar to Weibo. Instagram offers a range of filter effects, the ability to add captions or locations, and can be shared simultaneously to mainstream social networks such as Twitter, Facebook, Tumblr, Flickr, Foursquare, and…