An important criterion for measuring the success of a YouTube channel is the number of views and subscriptions. However, this is only a result-oriented indicator. In the process of continuous channel improvement, merchants need to know more detailed data. Who actually watches the merchant’s videos? Where did they see them? What are their demographic characteristics, such as age, gender, family status, etc.? If merchants can understand this data, they can be more targeted when making the next video to attract their attention.
YouTube provides powerful data statistics functions and provides data interpretation in different dimensions. At first glance, these data and charts are a bit complicated and challenging to interpret, but as long as you are familiar with YouTube analysis tools, it is still very simple to understand, and it can greatly help merchants optimize and improve their channels.