1. Consistent brand marketing, establish image brand
Instagram users prefer brands with “consistent” tone. Consistency does not mean homogeneous content, but means that the operated channel has consistent visual effects with its own brand characteristics, which will easily make users remember and generate trust and favorability. If the account does not have a theme style, the exposure given by the Instagram platform itself will also be less. At the beginning of establishing a channel, it is necessary to design a framework for the overall color matching of the avatar and content. For example, the consistent image displayed by Chanel on the homepage of Instagram is beauty, while Red Bull is sports, especially extreme sports.
2. Exquisite and inspiring graphic marketing promotion
Instagram is based on the idea of sharing pictures, and pictures are the core driving force. High-quality pictures can evoke a lot of resonance in the entire community, because good pictures are considered art, and art can evoke emotions. To create high-quality and inspiring pictures, you need to have the following elements: first, learn the creation methods and inspirations of KOLs and brands on the platform; second, combine your own products to conduct creative brainstorming; third, use some online tools, such as Photoshop and Canva.
At the same time, optimize the text under each picture to stimulate fan interaction, create topics, optimize Instagram fan community interaction, and make the topic sticky.
The pictures are artistic and imaginative, especially during the Christmas of 2020 during the epidemic, which makes readers feel special. In addition, the text content is imaginative, especially the expression “349 days until Christmas…”, which makes Instagram users feel different after reading it, and they all feel it is very special.