After the brand channel is created, merchants can start making videos according to the platform’s technical parameters and upload advertising videos to their own channels in order to carry out video marketing.
The video formats supported by YouTube include: mov, .mpeg, .mp4, avi, .wmv, .mpegps, . flv, WebM, 3GPP; recommended video sizes include: 240p (426＞x240, small), 360p (6), 480p (8720p (1280×720), 1080p (1920×1080), 1440p (2560×1440), 2160p (384 0, large).
(1) After logging in to YouTube, select the camera button in the upper right corner and click “Upload video”.
(2) Enter the upload video page. There are four options:
①Public: Anyone can see the uploaded video. It can be displayed as a recommended video and listed in the Videos section of the YouTube Channel.
②Unlisted: Only people who have the video link can see this video, and the link can be shared with anyone, even those who do not have a YouTube account/username. Videos set to Unlisted will not appear in YouTube recommendations or YouTube search results. When someone clicks your YouTube
③Private: This video is only visible to the user and the viewers selected by the user, and Private videos will not appear in YouTube search results and YouTube Channel.
④Scheduled: This privacy setting allows you to upload videos now and set a date for the video to be visible to users. Before this date, users cannot see the video.
After setting the privacy, upload the video, or you can directly drag and drop the HD video to be uploaded.
(3) Next, enter the video upload progress page.
The arrow on the left shows the video upload progress; the circle contains the basic information description of the video, including Title (important), Description and Tags. Like Google SEO, the description here is closely related to YouTube SEO, so keyword research should be done in the early stage, and the description should include keywords and put the key words in front to ensure the high relevance of the description and provide as much relevant information as possible.