Factors influencing YouTube video rankings
(1) Number of complete views.
The number of views of a YouTube video refers to the number of complete views. If you open a video but close it without finishing it, it will not be counted or will be counted in a relatively small proportion. Therefore, a video must have the effect of an expert + exciting content to attract people to watch it in its entirety.
(2) Likes and comments.
The ratio of these two is unknown. After all, YouTube’s algorithm is the same as Amazon A9, and no one knows the specific algorithm. In order to avoid unfair competition, foreign websites will not disclose their algorithm methods.
(3) Time on the list.
Most of the time, if the search does not limit the time range, a small half of the videos that appear on the first few pages will be very old, up to 2 to 3 years or even 5 years old. Time is also a cumulative factor.
Can YouTube rankings be manipulated? Of course you can. Is it safe? Of course not. There are many freelance platforms abroad, such as fiver, which can easily generate thousands of views with just five dollars. However, YouTube is not stupid. It can identify which videos are fake. The number of views of fake videos will be reduced, and YouTube will delete abnormal views. Therefore, the key is to have good influencers + good videos, so that promotion can be done well.
2. Key points of cooperation with photographers
(1) Don’t just look at the number of fans, you need to match it with your own products.
When looking for photographers, in addition to paying attention to the number of fans and the number of views of his videos, you should also pay attention to the photographer’s own tone and whether the products he promotes match your own products. Comprehensively analyze whether his audience and the audience of the product are accurately matched. Observe the number of comments and the degree of interaction of fans in his previous videos. Don’t underestimate this part of the data. The higher the fan loyalty, the higher the trust in this photographer, and the stronger the fans’ desire to buy after the photographer makes videos. Remember two key factors: fan engagement and photographer matching.
(2) Tracking video effects
The number of viewers is of course the most basic evaluation indicator, but more importantly, it is to see how much transaction volume is achieved through the video. It is recommended that merchants can set up discounts and then check in the background how many people purchase with discounts. Moreover, if the brand influence of the merchant is not enough, then offering a certain discount can reduce the hesitation time of consumers when placing orders. The photographer will also work harder to promote your product because he will feel that he has really helped his fans to get benefits. This is also a little trick in marketing.
(3) Create an “eye-catching” title for the video
The title needs to be discussed with the photographer. After all, the photographer himself knows better what kind of title style can attract his audience. Simply put, it is very important to make users searchable and to make users want to click.
The following points should be paid special attention to: the advertising flavor should not be too strong, the brand name should be included in the title, the biggest selling point of the product should be condensed, and the main keywords should be included.
Finding photographers is a long process. It requires investment in the early stage and maintenance and screening in the later stage. It is not something that can be rushed. Only through long-term accumulation and maintenance can the real effect be seen.