It is the peak season recently, but Facebook homepage has become a popular area with high account blocking rate. If you are not careful, you will touch the red line of Facebook’s policy. What are the factors that affect Facebook homepage?
1. Website
Can the URL link be used normally (website security & no error);
Does the website contain prohibited materials (whether the goods and services on the website contain sexual innuendo, fakes, misleading, etc.);
Can the site easily access the advertised brand;
Is the site original content and cannot be intercepted from other websites (for example, Amazon and other websites steal pictures and videos);
The site has no pop-ups (website pop-ups will be regarded as affecting the shopping experience and intentionally avoiding Facebook review);
Is the homepage content related to the promoted products and account opening website.
2. Facebook personal homepage
According to FB advertising policy and community rules, personal homepage posts/ads are subject to compliance. If a large number of them are rejected/violated, the page may be blocked.
Clear and detailed company information, clearly describe the company’s name, company vision, company’s service content, types of products, contact information, etc.
Post is closely related to the business of the enterprise, actively establish the brand image (it is not recommended that movies and advertising content appear at will);
Prevent malicious creation of multiple similar pages to promote the same product/landing page to avoid system inspection (it is recommended to formulate a promotion plan in the same language area);
It is recommended to interact with users in a real way to attract users’ attention; reply to users’ comments in a timely manner, and do not maliciously delete or hide users’ comments;
Frequently check the user identity and permissions of the homepage to ensure that you are familiar with the identities and permissions of different users who already exist on the homepage.
3. Feedback rating
1) The advertiser has established a fan advertising page for more than 1 year
BM/AdsManager will get a fan page customer rating of 2-3, and advertisers will get better feedback.
If the page score is between 1-2, you will be punished by a decrease in the effectiveness of advertising.
If the page score is lower than 1, Facebook will stop your advertising.
2) The fan page created by the advertiser is less than 1 year old
If the fan page customer rating is 2-3, the advertiser will receive a notification on BM/AdsManager, suggesting that the advertiser improve the customer feedback.
When the page score is lower than 2, Facebook will immediately stop advertising.
After knowing these homepage influencing factors, sellers should pay special attention to advertising to avoid being blocked by Facebook.