YouTube itself is also an independent commercial platform. Many experts will open cooperation channels and leave professional cooperation methods for everyone to win together. Therefore, YouTube is a good platform for dynamic display of products. YouTube video marketing has always been very popular because it is presented in front of everyone in the form of video, and the conversion rate is relatively higher. Especially for some 3C and beauty products, if it is just a simple picture display, then users will not feel the three-dimensionality of the product, while through video, the product characteristics, including appearance, performance and use effect, can be well displayed.
1. Screening target shooters
After finding the shooter, you should carefully check the overall data of the shooter, such as the number of fans, total views, activity, etc., and conduct a preliminary understanding and analysis of the shooter. If the user thinks that the shooter found is good, then send the intention of cooperation directly and wait for cooperation feedback.
After selecting a suitable shooter, you can click on his personal page to view the contact information. Usually, his contact information and business cooperation model will be available in the description of the homepage.
2. Invite shooters
There are generally two ways to get in touch with shooters. The first is to contact directly through the email address left by the other party. If the other party’s information does not show an email address, you can contact through the internal message “send a message”. YouTube has no restrictions on internal messages, and you can boldly state your intentions and leave your contact information. YouTube supports commercial cooperation to a certain extent. The second more direct method is that if the other party has added his own social media account such as Facebook, Ins, etc., then you can automatically jump to the social media homepage of the celebrity by clicking directly, and then leave a message to the other party through a private message to explain your intentions, but you must maintain a sincere and cooperative attitude and remember to leave your contact information.
Here I want to remind you that for many sellers with limited funds, there is no need to focus on big celebrities with tens of millions of fans, because the asking price is already very high, and the video will not be carefully made. On the contrary, some small and medium-sized shooters with potential can be viewed from a long-term development perspective, and seek long-term cooperation after cultivating a good relationship.
3. Confirm the cooperation
Some shooters make videos for free, but top shooters generally charge fees, so the cooperation fee must be negotiated before cooperation. Once the online cooperation is finalized, you can pay a deposit in advance to allow the shooter to start the cooperation. Generally, there are the following rules for cooperation with YouTube shooters: channels with administrators are more expensive; the larger the channel, the higher the rate (engagement indicator); there is a pricing platform available; most shooters will provide discounts for multiple ads. Some shooters, especially the managers of shooters, tend to use proprietary pricing tools and may send you screenshots of how much they think their ads are worth. You need to be prudent about this information. In short, keep negotiating. Negotiate with the shooter’s price and ask them for discounts for multiple ads. Because most shooters will throw out higher prices at the beginning, merchants need to fight back and negotiate.
When signing a contract with a YouTube shooter, the merchant should pre-approve the ad two working days before the ad goes live; conduct social promotion on the shooter’s largest social channels (Facebook, Instagram, etc.), stating that a new video has been released and that the merchant is the sponsor of the YouTube sponsored video; provide a list of competitors to prevent competitors from advertising in front of the merchant’s sponsored videos; connect the merchant’s Google Ads account to your own advertising account for remarketing and tracking; and conduct exclusive cooperation, which can prevent competitors from advertising within 30 days of your video release.
4. Make a video
Before making a video, you can communicate well with the shooter, such as what kind of effect the merchant wants, or what discounts the merchant can offer to his fans for promotion, etc. The methods are flexible and diverse. YouTube shooters are generally very busy, and the products they have are waiting in line to make videos, and they are not in chronological order. For the sake of viewing rate, they will give priority to making good products at hand. If the merchant’s product is good enough, then there is no need to worry about the cycle, which is generally 1 to 2 weeks. However, if the merchant’s product is not the best in the industry, then at this time it is necessary to keep following up and negotiate with the photographer to come up with a launch time, etc.
5. Evaluate the video effect
After the video is launched, it is best to express gratitude and appreciation to the photographer, which is conducive to future cooperation. Once the photographers form a cooperative relationship, new products can be directly contacted for cooperation in the future. Both parties hope that the video will have a good number of views. If the traffic is large, there is no need to consider following up. If the traffic is not enough, you may wish to negotiate with the photographer on how to improve it. During the delivery process, you can also understand the effect of YouTube video ads at any time, and you can also export the data to generate YouTube photographer data reports, and even refine them to popular tags, interaction rates, video prices, video rankings, popular video keywords, etc.
The above are the basic steps on how to cooperate with photographers to promote videos on YouTube. It should be reminded that the nature of YouTube is a long-term strategy. The video production cycle is as short as one week and as long as one month. The later traffic will also increase irregularly with the passage of time, so you need to be prepared for long-term benefits, and it is difficult to see results in the short term.