Instagram has three main features: posts, stories, and live broadcasts, which are visible when posted.
1. Posts
Instagram’s posting feature is similar to Weibo. Instagram offers a range of filter effects, the ability to add captions or locations, and can be shared simultaneously to mainstream social networks such as Twitter, Facebook, Tumblr, Flickr, Foursquare, and even Sina Weibo. At the same time, Instagram has built a micro-community based on these photos, where users can interact with other users through actions such as following, commenting, and liking.
2. Stories
A huge number of users use Instagram Stories every day. Instagram Stories is a full-screen ad creative format that allows users to view and share daily highlights through photos and videos. Unless saved, these photos and videos will disappear within 24 hours. Instagram Stories is a great free tool for creating vertical videos, and businesses can take advantage of this immersive full-screen format and the various native features available. More than half of the businesses on the platform create Stories every month. Instagram Stories can also be uploaded in the Ads Manager tool like any other video material.
(1) Expand followers on Instagram.
After gradually building an Instagram account, including having a recognizable brand username and 10 to 15 high-quality posts, you should further expand the number of followers. You can follow other relevant users to interact with them and share content with each other.
(2) Convert followers on Instagram.
Once you have a certain number of followers on Instagram, you can start converting these followers. Carrying out corresponding activities, such as promotions, competitions, public welfare, promotional videos, launching new products, etc., can all promote user conversion.