The promotion score is the keyword star rating, which refers to the relevance between the keyword and the product, as well as the product information quality. It is one of the important factors affecting the promotion display area and product ranking of the product. At the same time, the promotion score is also related to…
1. Reasons for low promotion score The main reasons for low promotion score of keywords are as follows. (1) Text matching. Text matching refers to the matching degree between keywords and the title of the promoted product. Keywords should match product images, product attributes, and detailed descriptions. It is recommended to name product images with…
When merchants need to add some keywords in keyword promotion, merchants can find the corresponding keywords through the following methods. Method 1: Keyword Index. Open “Data Manager” to view the keyword index. Download the “Keyword Index Table” from the “Data Manager” in the background of Alibaba International Station. These keywords are all keywords that meet…
Conventional goods go through three periods in the market: trial sales, marketability and decline. Different goods go through different periods. Merchants should try to keep the goods in the marketability period and make them best sellers. Therefore, merchants should combine the intelligent marketing promotion methods of Alibaba International Station to carry out marketing combinations and…
(1) Basic process of photo shooting. Only by doing the preparation work before taking pictures of products can the shooting effect be more perfect. The preliminary preparation work mainly includes a comprehensive understanding of the products, determining the shooting style, formulating the shooting plan, determining the shooting order, and preparing the shooting equipment. (2) Basic…
In order to help merchants increase the exposure of their products, attract more buyers, and ultimately convert them into orders, Alibaba International Station has launched a number of marketing promotion methods, including top exhibition, foreign trade through train (P4P), and window display. Among them, P4P is one of the most commonly used marketing methods for…
It is recommended to create a live broadcast preview 2 to 3 days in advance, and the review result will be available within 1 hour after submission. After entering the live broadcast creation page, fill in the form according to the requirements on the page, and pay attention to the following points. ● Live broadcast…
Event live broadcast refers to the live broadcast activities of Alibaba International Station, such as exhibitions, promotions, industry activities and other marketing live broadcast activities, which can be displayed in the above event scenes. Event live broadcast mainly involves the following links. ① Live broadcast preparation. After the live broadcast registration is passed, the materials…
1. Priority ranking within the site By bidding, merchants can purchase the foreign trade through train and obtain the top 5 positions on the search homepage (except for other resource positions, such as top booths, etc.), and 4 or 5 smart recommendation positions at the bottom of each page. Merchants’ products can obtain priority in…
Store data analysis mainly analyzes the timeliness and efficiency of merchant services during operations, as well as the differentiated performance of service needs among different types of customers. Merchants need to fully understand the operating data of their own stores, and use data to analyze the operation of the stores and solve the problems of…