During cross-border e-commerce shopping, high-quality product images and videos with visual impact can enhance the overall visual effect of the store, influence buyers’ cognition of the product and purchase conversion, and thus directly affect the sales of the product. Therefore, cross-border e-commerce operations need to master the necessary image and video production skills. Images are…
Nine-grid composition: also known as tic-tac-toe composition, is a form of golden ratio composition, that is, the subject or important scenery is placed at the intersection of the “nine-grid”. When choosing the composition orientation, the intersection on the upper right is the most ideal, followed by the intersection on the lower right. This composition method…
1. Top exhibition product binding (1) Enter Alibaba backend center, select top exhibition booth, and set product. (2) Enter delivery management, prepare for delivery, click the “Select your product” button, bind product to keyword, and select product with “excellent” information quality for binding. (3) Bind product. Top exhibition binding products can only select products with…
Wending, in simple terms, is a search ad that highlights the brand. It directly displays brand information in the form of a banner. The display position is on the search results page, and it is displayed in the form of a top ad. The ad URL can be set as a product or store link.…
P4P intelligent marketing is mainly presented in the form of advertising that combines people, goods, and venues. During the promotion process, the system will promote according to the conditions set by the merchant (product, crowd, region, keyword), and will intelligently match different crowds and different countries according to various tags; different keywords recommend different products,…
Conventional marketing is the basic promotion of Alibaba International Station P4P. It is a function that existed before P4P was upgraded and revised, including targeted promotion and keyword promotion. 1. Targeted promotion Targeted promotion is a promotion method that combines system-selected words with self-selected words. The system intelligently matches traffic and has a premium function…
Top sponsor listings are exclusive promotional sites set up by Alibaba International Station for merchants to help them increase product visibility and store traffic. Merchants can seize the best exposure resources of Alibaba International Station’s keyword search results at one time, and flexibly adjust product promotion according to their own product characteristics and market trends…
There are some differences in the use of light when photographing products and other subjects. In product photography, more lighting is used and less natural light is used, so the picture layout and lighting processing are more complicated. The choice of light sources is divided into indoor natural light, artificial light source and auxiliary equipment.…
The optimization of store pictures needs to be planned around visual marketing, and the pictures should be processed by color adjustment, light and shade modification, color and chroma modification, special effects addition, editing and repair to meet the needs of visual marketing. Commonly used image processing software includes Photoshop, Adobe Illustrator, CorelDRAW, etc. 1. Crop…
After a buyer browses a merchant’s top-display products on Alibaba International Station, the buyer will see the product again in the top focus and guess you like position within 7 days, thereby deepening the brand impression. “Looking back” remarketing is a brand display upgrade based on the original brand advertising value of the top booth.…