In order to help merchants increase the exposure of their products, attract more buyers, and ultimately convert them into orders, Alibaba International Station has launched a number of marketing promotion methods, including top exhibition, foreign trade through train (P4P), and window display. Among them, P4P is one of the most commonly used marketing methods for merchants.
P4P pays for performance, that is, after purchasing P4P services, merchants do not pay according to the time of delivery, but according to the number of clicks. In order to prevent malicious competition among peers, Alibaba International Station has specially stipulated that clicks made in mainland China and Nigeria are free of charge.
Foreign trade through train requires merchants to pay separately before they can use it. Only administrators and authorized operator accounts can view and operate foreign trade through train
Foreign trade through train (Pay for Performance, P4P) is one of the core sections of Alibaba International Station for product promotion and drainage. It is a new online promotion method for merchants to attract potential buyers by setting multi-dimensional keywords, displaying product information for free, and attracting potential buyers through a large number of product exposures, and paying according to the number of clicks. Because it allows merchants to have smooth progress between promotion and transaction and quickly obtain tangible promotion results, P4P is also known as the “Foreign Trade Through Train”. This advertising model has become a widely used promotion and marketing tool on the Internet.
Promotion and marketing ads can be seen everywhere on the Internet.
P4P pays for results, that is, after purchasing P4P services, merchants do not pay according to the time of delivery, but according to the number of clicks. In order to prevent malicious competition among peers, Alibaba International Station has specially stipulated that clicks made in mainland China and Nigeria are free of charge.
Foreign Trade Through Train requires merchants to pay separately before they can use it. Only administrators and authorized operator accounts can view and operate Foreign Trade Through Train.