When conducting email marketing activities, the first step is to define your target group as detailed as possible. Due to differences in customs, culture, consumption habits, economic development levels, etc., customers in different countries and regions also have different preferences for marketing information. For example, many places in Europe do not celebrate Thanksgiving, and students…
The title, which is the sentence in the subject line of an email, is a very important factor. It is a key factor that affects whether the recipient will open the email, so you have to make the title look very attractive, such as “Buy now and get 35% off” or “EXCLUSIVE | Save 22%…
Eye-catching title If the title cannot convince customers that the email has a certain value within 1.54 seconds, then the customer may look down to another email or other page. Therefore, whether it is on TV, radio, magazines, newspapers, search results, web pages, or in your emails, the title is particularly important. In newspapers and…
1. Spam When using email marketing tools, emails can only be sent to those who have been authorized in advance (there are many ways to obtain customer permission, such as membership, mailing lists, newsletters, etc.). 2. The subject of the email is cumbersome The subject of the email is the first information that the recipient…
1. Existing customers Existing customers are the resources of cross-border e-commerce enterprises. It is not only expensive and time-consuming for enterprises to find new customers, but also they have to win trust. For enterprises, existing customers reduce the development cost. 2. Website visitors Building a potential customer list through a form on the website is…
Depending on the degree of market segmentation, there are roughly three methods of market segmentation: no segmentation at all, complete segmentation, segmentation by one factor affecting demand, segmentation by two or more factors affecting demand, etc. 1. No segmentation at all No segmentation at all means consciously not segmenting according to different consumer demands. The…
1. Identify market segmentation goals Market segmentation begins with marketing managers determining the basis for identifying the market. There are two basic methods for identifying and reflecting market segments. ① Management-oriented method. Select segmentation variables from the perspective of managers to define market segments. ② Market-oriented method. From the perspective of consumers, the characteristics of…
Behavioral variable segmentation is to divide consumers into different groups based on their understanding, attitude, usage and reaction to the brand. Many marketers believe that behavioral variables are the best starting point for market segmentation. (1) Timing The market can be segmented according to the timing of consumers’ purchase and use of products, including marriage,…
Based on the brand loyalty of consumers, consumers can be divided into four types: dedicated loyalists, potential loyalists, slow loyalists and lack of loyalty. ① Dedicated loyalists: The highest level of these four types is the most important part of the customer base. For example, Swiss multipurpose knife enthusiasts will constantly tell their friends and…
Email marketing campaigns design two types of promotional materials: the email itself and the lead page on the website. The lead page allows customers to do what they want to do (such as purchase a product, register for a webinar, etc.) after clicking the call to action in the email. You can find a wealth…