Cross-border network market segmentation based on geographical and demographic variables

By Ultraman

1. Geographical variables Market segmentation by geographic variables is to divide the market into different geographical regions, such as countries, regions, provinces, cities, east, west, south, north, cities, rural areas, mountainous areas, plains, plateaus, lakes, deserts, etc. Geographical variables are used as the basis for market segmentation because geographical factors affect consumer demand and response.…

Tips for cross-border e-commerce email marketing

By Ultraman

Skill 1: Establish close relationships based on user locations Why do many holiday email marketing campaigns fail to achieve the expected results? Because you hope to get more people to open emails during popular holidays, but you don’t send more personalized holiday emails based on more detailed factors such as different regions and different users.…

Amazon common professional terms

By Ultraman

What are the professional terms in Amazon? As a large online e-shopping platform, Amazon has many professional terms. Here we mainly select some common terms. Common professional terms include Review, Listing, ASIN code, Invoice Defect Rate, and Amazon Inventory Performance. Review: This refers to the evaluation displayed on the product details page. Listing: It is…

How to activate the cash on delivery logistics function in Shopee account?

By Ultraman

The cash on delivery function is also known as cash on delivery. I believe that many cross-border e-commerce sellers are already very familiar with this function. It refers to a transaction method in which users pay only after receiving the goods. Many foreign buyers will even use the “cash on delivery” function as a screening…

Detailed explanation of custom images for Amazon brand promotion on PC

By Ultraman

Studies have shown that on Amazon mobile terminals, brand promotion campaigns with custom images are 40% more likely to be viewed than campaigns with only product display. However, not all images are good images that can increase click-through rates. Compared with ordinary product images, trademark images or title images, we recommend that sellers use product…

How to use the AliExpress Through Train Keyword Tool

By Ultraman

AliExpress Express is a search promotion tool that focuses on keyword promotion, so the choice of keywords plays a vital role in the overall promotion effect. How to reasonably and quickly screen out high-quality keywords? The answer is to use the keyword tool of the Express Optimization Center. There are two entrances to the keyword…

Common terms for cross-border e-commerce email marketing

By Ultraman

1. From Line The first thing recipients look at is who sent the email. The From Line has two components: the sender that appears in your inbox and the sender that appears after you open the email. 2. Subject Line The subject line you see before you open the email briefly describes the subject of…

Definition and Advantages of Cross-Border E-Commerce Email Marketing

By Ultraman

E-mail marketing (E-mail Direct Marketing) is an online marketing method that delivers valuable information to target users through e-mails, with the user’s prior permission. Enterprises can establish communication channels with target customers through EDM and directly convey relevant information to them to promote sales. EDM has many uses, including sending electronic advertisements, product information, sales…

Commonly used SEO tools for cross-border e-commerce

By Ultraman

Webmaster Tools Webmaster Tools require verification of website domain ownership, usually by uploading a specified file, adding META or modifying the website DNS to verify the administrator’s identity. After verification, the webmaster can query various statistical information of his website. 1. Google Search Console Google Webmaster Tools can obtain data on Google’s crawling, indexing and…

Replication determines the size of the community

By Ultraman

Since the core of a community is emotional belonging and value identification, the larger the community, the greater the possibility of emotional division. Therefore, at the level of “replication”, there are two issues to consider. (1) Is it really necessary to expand the scale of a community through replication? People sometimes have a misunderstanding that…